Having an expert negotiator on your side is the key to achieving the desired results in your real estate transaction. On the buy side, the outcome should be purchasing your property at the lowest possible price with the most favorable terms. On the sell side, you want to maximize your net proceeds on the most favorable terms. Successful negotiations do not happen by accident. See what we do at Jansen Coastal Properties Group to ensure that your transaction makes it all the way to the closing table.
Keys to Successful Negotiation
- Experience and Knowledge – The fact is that with anything in life, the more you practice, the better you become. The same holds true for the art of negotiation. Nothing replaces experience. Since most of the agents that are on the JCPG team come out of Corporate America, we have successfully negotiated thousands of contracts — both real estate and corporate.
- Hard work and preparation – Being a successful negotiator takes hard work. Many agents enter a negotiation without having done the required work and then wonder why the transaction fails. At JCPG, we take the extra steps (work) that most agents won’t, including exhaustive research on comparable properties, taxes, insurance, property deficiencies, etc. This, in turn, allows us to put together strong offers for our buyers that can be substantiated throughout the negotiation process. The same holds true for our sellers. We do comprehensive research on their property, and competing properties, in order to validate and defend our client’s asking price.
- Know your opponent – At JCPG, we want to know who we are dealing with on the other end of the transaction and understand their motivations. Based on the facts, we adjust our negotiation strategy accordingly. Different negotiation strategies must be used for the buyer who must have your home due to its size and school district, versus a buyer who likes the general area. . At JCPG, we have the experience necessary to adjust the negotiation strategy on a case-by-case basis in order to meet our client’s needs and reach a successful outcome.
- Patience & Discipline – To get the best deal in a successful negotiation, patience and discipline are critical. Far too many agents want to get the deal done in order to earn their commission. And, many buyers and sellers become impatient because they fall in love with a property or just want to get their property sold at any price. At JCPG, we help our clients work through the emotional aspects of the purchase or sale, because we are committed to achieving what is in their best interests while reaching the best possible result for their situation.
Remember Negotiation is an art not a science! Make sure you are represented by an expert.